Indian fashion has a ravenous, new customer in recent times. The young people, who want to impress the others with their clothes, look nice and get a cut over the others. The time is over when the single men who had impressive clothes on were movie stars and models. With a list of costumes that match all styles, events and budgets at present being obtainable all over, Indian males are rapidly looking hotter.

One of the young advertising managers currently has attire that he informs he is eager to show off. The guy’s wardrobe comprises a number of outfits right from strict business costumes to sports coats and sweaters and also a number of conventional outfits such as achkans, jodhpuris or shewanis and not counting his usual jeans, shirts and cotton pants. The manager states that he has a feeling of being a business tycoon in case he puts on a business costume to a vital meeting rather than the ordinary shirt and jeans. He feels more secure when he has nice clothes on and his clients consider him to be more serious. And the most suitable detail of it is that outfit now longer extremely expensive. He can enter a store and purchase a trendy suit of the stand and mustn’t pay huge sums of money.

As for conventional Indian clothing, the advertising manager informs that if he wears a sherwani to a marriage ceremony, he can notice the girls furtively eyeing him. They consider him to be the new generation Indian man who is up to date but is pride of being conventional.

A number of other young people take pleasure in dressing in conventional Indian clothes. A lot of new fashionable details are at present being established by leading style designers and style houses. They are customized using nice fabrics and are overstated heavily, plus make the customer look stylish, classy and smart. A great number of Indian men are at present looking forward to holidays, weddings and usual ceremonies, because it gives them an opportunity to dress up and get pleasure from as much as their female equals.

Medical and engineering are passé. Today’s youth are looking for new and exciting careers. One such field that is rising these days is media and mass communication. Although, journalism has always been around but with a sudden spurt in the number of news channels and newspapers, the demand for mass communication experts has increased manifold. A lot of students are looking to pursue courses in mass communication and acquire skill sets that will help them make a career in this field. Apart from journalism, advertising, modeling, acting, jockeying etc also fall under the same category and are gaining popularity. The education scenario is also bright as many good institutes are offering full-time and part-time courses in media, films and mass communication. The courses can be pursued both at degree and diploma level.

Mass communication clearly implies that it involves communicating to the masses through different modes. According to the target audience and the message to be broadcast, the media is selected. The information that has to transferred could be news or entertainment or both. Print, Television and radio are the most popular mediums through which one can communicate with the masses. Apart from these three, Internet is a fast upcoming medium gaining popularity in recent years, though it mainly caters to the young and educated audience.

The top institutes in mass communication are spread over various cities in India. Of the most renowned, Mudra Institute of Communications in Ahmedabad, Gujarat is a good option. It offers PG Diploma in Management in Communications (PGDMC), PG Programme in Communication Management and Entrepreneurship (PGPCME), PG Certificate Programme in Integrated Marketing Management (PGCPIMM), Career Development Programme in Design Communications Management (CDP-DCM) and PG Certificate in Advertising Management (PGCAM). It is a renowned institute and conducts admission tests for intakes.

The Indian Institute of Mass Communication based in New Delhi is another good institute. Established, over thirty years ago, the IIMC has gained recognition from UNESCO as a centre of excellence in the field of communication teaching, training and research. It provides a variety of courses including print journalism, photo journalism, radio journalism, television journalism, development communication, communication research, advertising and public relations.

The Asian College of Journalism based in Chennai, Tamil Nadu, is a postgraduate college that provides students with journalism education adapted to the specific needs of India and other developing countries in Asia. The curriculum is based on the trend and thrust of convergence in the media, and the consequent demands for multiple skills made on the contemporary journalist.

St. Xavier Institute of Communications (XIC) based in Mumbai, Maharashtra, offers a variety of services in training and production. XIC was initiated in 1969 by The Catholic Bishops’ Conference of India to develop scholarship and professionalism in the field of media. It is currently managed by the Society of Jesus (Jesuits) of the Bombay Province.

The Indian Institute of Journalism & New Media (IIJNM) based in Bangalore, Karnataka, is a leading post-graduate school of journalism and media. The curriculum combines both theory and practice to prepare its graduates for positions in the media industry. The centre started in January 2001.

Times School of Journalism, based in New Delhi, offers Post Graduate Diploma in Journalism including six weeks internship with the Times of India and The Economic Times. The eligibility criteria is graduation in any discipline with 50% marks. However, a PG degree and a background in Economics, Management, Finance, Law or Science and Technology preferred.

Indira Gandhi National Open University (IGNOU) also offers courses in mass communication. It provides basic knowledge to students on Journalism and Mass Communication by sharpening the basic skills needed to function effectively in a media organization.

For those interested in acting and modeling, Film and Television Institute of India – Pune is a good option. It is an old and renowned institute and has produced well-known actors working in the film and television industry today.

There are various branches of mass communication. In journalism, the main purpose is to inform, educate and enlighten the masses on current issues and various other social issues that are relevant to them. These days, reporters, news casters, video journalists, cameramen are in great demand. Advertising involves brand-building through effective and innovative communication. The market for advertising is also very competitive

Then, film-making is another interesting option. It involves study of skills used in acting, directing, producing, script writing, cinematography, sound recording, visual mixing and editing etc. These days, lots of youngsters are taking to film-making and are interested in assignments behind the camera as well. It requires a lot of creativity and thinking in a broader perspective. Next comes publishing & printing. A course in publishing involves study of scientific methods used in this industry. It also requires editorial understanding.

Public Relations as a stream is also part of mass communication. PR executives are also in demand as they are responsible for building the public image of an organization.

A report by the Federation of Indian Chambers of Commerce and Industry (Ficci), says that India’s print and broadcast industries are expected to grow at a compounded annual rate of 14% and 22%, respectively, until 2012. While print is estimated to become a Rs.28,100 crore industry by 2012, television will be a Rs.60,000 crore sector. Thus, there is no dearth of opportunities in all these fields but youngsters have to understand that it is not just glamour but also a lot of hard work that goes in these professions.

Bollywood is the motherland of Indian cinema. History of cinema began in India on July 1896, when brothers Lumiere presented their first short film in Hotel in Bombay. This short film had huge success among the people and the brothers became very popular and famous. In 1913 next important event in Indian cinema industry took place – first feature film “The life of Christ” was presented. The theme of this film had religious basis – epic Indian story Mahabharata. After this event Indian cinema began to develop very fast. In 18 years Indian cinema became sound. From those times songs and dances became essential elements of the Indian films. There are many dialects in Indian languages and there appeared many direction of Indian cinema depending on the language: Tamil, Hindi, Telugu etc.

Nowadays Indian films create huge industry. Bollywood produces about 6ne thousand movies per year and all the films are qualitative. Word “Bollywood” is today part of English Oxford Dictionary. With the development of modern technologies and advents of computer graphics Indian movies changed their forms. Besides, the Indian movies become more contemporary and there appear many English words in the script. It made the Indian movie industry more universal.

Internet technologies touched also Indian movie market and the producers began to use this sector of selling more active. There are many special internet marketing techniques and methods, which increases the sales in several times. Nowadays people can order their favorite Indian DVD on special websites. The consumers can compare the prices and make an order from their homes. Besides, patrons receive many discounts and bonuses. Moreover, the shipping is free. Consumers can forget about queue and save their money and time. To receive the whole impression about the chosen films, the consumers can read on special websites reviews and see trailers.